From Sketch to Logo: The Hungry Cao
When Itha Cao of The Hungry Cao, LLC approached me about creating a logo, I was so stoked to collaborate with another young, WOC entrepreneur! Itha had a pretty fleshed out concept already. She needed a cute cow wearing a Chinese emperor's crown, and of course, the name of the business. After a loud, giggly brainstorming session over blueberry hibiscus iced teas, I got to work sketching out lots of kawaii style cows (and other animals... just for fun).
I chose this cow sketch to become a vector image. Working in Adobe Illustrator, I started to build up a digital cow. I also did some "dry" brush calligraphy to attempt a "Chinese calligraphy" style without being cliche, and digitized it as well.
It's not the greatest, but of course, it was a first step. Now, I had a vector image to build off of, adjust, and add details. My next immediate goal was to make that fez look more like an emperor's crown! We both agreed that the brush calligraphy didn't match the kawaii look we were going for.
I decided to go with a simple, rounded font, created a very simple bowl and chopsticks, and rotated the tongue. When I work, I tend to use bright teals and hot pinks for contrast (and they're my favorite colors)... then I change them to fit my client's color scheme. After adding details like the emperor's crown, a dragon pin, some steam, a key pattern, and making some color changes, we were both satisfied with how it turned out. Also, we did not need to include LLC in the logo!
I created several variations of the logo so that Itha can choose between a circle, horizontal, or vertical logo. The 1-color versions will be handy for printing onto fabric, or could be given out as a fun coloring page!
Overall, I'm very excited about The Hungry Cao's logo. I'm also excited that Itha is bringing authentic Northeastern Chinese cuisine to Pittsburgh through her catering business—it is sorely needed! Check out her Facebook page at The Hungry Cao.