We’re Sarica and Sam, a mom-and-pop online stationery shop based in Delaware, USA. Our shop is filled with products that we personally love to use, and we hope you enjoy them too! Our designs are made with thoughtfully curated licensed graphics, vintage art and ephemera, as well as exclusive original art by Sarica. Every order is packed with love and care in our home studio. Join us for cozy journaling and planning videos (and the occasional silly vlog) on our YouTube channel!

how it all started

Sarica started this online shop in 2017 after falling in love with journaling and planning. Her mission is to encourage people to incorporate creativity into their lives and share the ways that journaling, planning, and being creative has helped her mental health.

Sam joined the team after being laid off in 2023 and since then, this small business supports our family: us, our two young children, and three dogs.